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| Products & Services :: Custom Displays and Packaging :: Custom Displays |
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| Retail Displays |
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| Little excites our team members more than developing a Point of Purchase display program from the ground up. We work close with our clients to cover every detail and variable. Our team members manage every stage to ensure a smooth delivery to the retailer. |
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| What are Retail Displays? |
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| Retail Displays, also known as Point of Purchase (POP) displays are tools to advertise and sell your product at retail. POP displays can have several strategic goals, to intise an impulsive purchase, to outdo competitors, to inform customers and to build brand awareness. |
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| Display can be broken down into three categories: temporary, semi-permanent and permanent. Each category is unique in marketing strategy, materials and overall use. A temporary display has a life span of 6 months or less. They are generally constructed from paper-based materials. They are relatively inexpensive and quick to produce. A permanent |
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| display has a life span of 12 months or more. Permanent displays and semi-permanent displays incorporate a wide variety of substrates such as wood, wire, plastic metal and paper as well. Permanent and semi-permanent displays have higher initial & unit costs. They take longer to design and produce. However, they have a long lasting retail presence and can have an upscale look. |
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Ameripak Industries Inc, 2006. All Rights Reserved.