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| Products & Services :: POP Displays |
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Temporary Point of Purchase Displays, commonly know as POP displays, are vital means to boost sales for many of our customers. They are one of the most effective ways to make any product stand out from all the others in today's crowded retail environment. These stand alone displays use stunning graphics and state-of-the-art display concepts to create a platform that gives your products much higher visibility. Our temporary and permanent POP Displays have increased sales for many of our customers whenever they have used them.
We will handle all aspects of designing, creating and manufacturing your POP Display, from the initial concept all the way to rollout on the retail floor. We look at your products and create a display that works with your product, brand and the store requirements to give you high visibility and enhance your sales.
We help align the product, brand and store requirements to create display concepts that will increase sales. Then we manage the project from manufacturing to assembly to delivery ensuring a successful rollout.
Call Now Toll Free: 1-800-577-4441
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Temporary POP Uncovered
When a display is scheduled for an in-store life of six months or less, it is considered a temporary display. Most temporary displays are used for between thirty and sixty days. Temporary displays are commonly used to launch new lines or new products, or are often associated with promotionals, seasonal campaigns, or a special event. Materials used to build temporary POP include vinyl, foam core, paper stocks and corrugate. Converted corrugated board is the most common material used to construct temporary Displays. |
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Common Types of POP Displays |
| Freestanding Floor Displays/Merchandiser |
The most popular temporary POP Display is the Freestanding Floor Display. These freestanding displays are the most effective way to get a product off the crowded store shelves and out onto the floor where consumers will be sure to see them. With a Freestanding Floor Display, you are actually getting a separate store shelf of your own, with high graphic intensity, and because it stands out on it's own, it has super high visibility. This is exactly why they are so effective.
Advantages of Freestanding Displays
- They work well in any retail environment.
- They motivate impulse buys (attract customers to buy a product they didn't intend on buying).
- They stand alone, therefore stand out in the aisle or store.
- They have high visibility and get attention.
- They are common and work very well in supermarkets and convenience stores.
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Pallet Displays
Pallet Displays are square and much larger than freestanding floor displays and use a wooden pallet as the base for the display itself, which is found above the products. These type of displays are most commonly found in the club stores and big box retailers.
Pallet Displays are a win-win solution that gives retailers an easy to assemble display, and manufacturers a larger amount of retail space to sell their products.
Pallet Display Sizes
- Full Size measures 48 X 40 inches
- Half Pallet measures 24 X 40 inches
- Quarter Pallet measures 24 X 20 inches
- Larger sizes, 48 X 48 & 48 X 60 are available
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| Counter Display Units |
| Counter Display Units can be found in almost any retail setting. They provide customized merchandizing unit for products. They are much like freestanding display in their ability to gain attention with graphic intensity. |
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Advantages of Counter Display Units
- They maximize the limited shelf space on crammed, often-overcrowded sales counters.
- They can be used very effectively for low-priced, impulse items.
- They are ideal when space requirements are minimal.
PDQ Trays
A PDQ Tray is any Counter Display that is ready ‘out of the box' and can be put on display as soon as it is removed from the box it came in, with no assembly required. Store clerks and mangers are more likely to use a POP display if it is easy to assemble and easy to place. A PDQ Tray makes it a no-brainer and pretty hard for them not to use your display
Facts about PDQ Trays
- Stands for Pretty Damn/Darn Quick
- Describes any counter or shelf display that is ready to go ‘out of the box'
- Shipper itself often acts as the header card
- Developed by Wal-Mart
Standees
Standees are also known as ‘cut-outs' are the life-sized billboards of the retail world. They often use a picture of a celebrity, athlete or model to grab attention to the products and promote branding.
Facts about Standees
- A non-merchandising display
- Are usually a life-sized cut-out of a celebrity, athlete or model
Side Kicks / Power Wings / Slot Wall Displays
Side Kicks, Power Wings and Slot Wall Displays are designed and used for specific areas of a gondola or isle and usually require little assembly.
- Side Kicks are designed to be placed on the side of a permanent end-cap of a counter or isle.
- Power Wings are Side Kicks that can be placed on a base in order to create a freestanding display.
- A Slot Wall display is a tray and is designed to be placed on a slot wall.
Temporary POP Displays have come a long way from their simple beginnings in the Shops and General Stores of old. The printing and graphic options are stunning, they are cost effective and extremely versatile as well as strong and durable. Temporary POP Displays are graphically intense and eye catching, and focus attention on your product to help increase sales dramatically.
We hope this information has been helpful and has given you a better understanding of Point of Purchase Displays. We are always here to answer any questions you may have so please don't hesitate to contact us.
Also See our other Packing and Displays
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Ameripak Industries Inc, 2007. All Rights Reserved.