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| Products & Services :: Permanent Displays |
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We pride ourselves on our Permanent Display division. Our team of engineers have an expansive knowledge of materials and processes. We provide our clients with the latest cost saving and eye catching technologies.
Call Now Toll Free: 1-800-577-4441
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Permanent Displays are a Permanent Salesperson
Permanent and Semi-Permanent Point of Purchase (POP) Displays are probably the most effective method there is to increase brand awareness, boost sales, and create impulse buys at the retail level.
Permanent displays use special materials and intense graphics to allow the manufacturer to have a floor based or counter display that will create and boost sales, increase branding, and convey the product image.
We will handle all aspects of designing, creating and manufacturing your Permanent POP Display, from the initial concept all the way to rollout on the retail floor. We look at your products and create a display that works with your product, your brand and the store requirements to give you high visibility and enhance your sales.
What Is a Permanent Display?
Permanent POP displays take the temporary display to a higher level and can actually act as a built-in silent shopkeeper. The big difference is the fact that they have to be constructed totally differently because they are designed to be used for a long period of time. Another major difference is that because of their construction they can be designed to be functional and interactive with the customer in many different ways. Modern permanent displays use moving pictures, remote controls and can actually distribute product directly to the consumer.
Versatility
Permanent POP displays are by far the most versatile of all displays. There are a endless variety of materials that can be used to construct the display and there are an almost equally endless number of options as far as functionality and interactivity with the consumer. The ability to combine form, function, shape, design, intense graphics and now interactivity with the consumer, make modern Permanent POP Displays the most versatile but the most effective of all product displays.
Materials and Construction
Permanent Displays are by far he most complex and expensive displays to design, build and roll out to the retail environment, but they are also the most profitable. Permanent Displays are produced using strong and rigid materials such as wood, metal, acrylic, wire and plastic in their construction. Semi Permanent Display use some of these same materials, but usually with paperboard and containerboard. Both types of display utilize these materials and have an unlimited amount of options in design, construction and functionality.
Constructing a Permanent or Semi Permanent Display requires industrial engineering. The best way to differentiate Permanent or Semi Permanent displays from temporary corrugated fiberboard based displays is that the corrugated displays are primarily paper based, organic and recyclable. With a permanent display, you are creating a solid, kiosk-type structure that is designed to free-stand permanently and interact with the consumer and also distribute product directly to the consumer. The industrial engineer will take the concept and design an attractive, functional display within the customer's budget. It is important that the engineer have a complete understanding of the project and the function of the display. There are so many options and differences in the cost of materials, that any missing information to the engineer can result in a design that does not work for the customers needs.
Once a design is created and approved, and dependant on the complexity and location of construction and production, lead times can sometimes reach as long as six-months.
History
POP displays in one form or another have been used since man first started selling things to man, but the first permanent POP displays as we know them actually began being used around the late 1960's and mid 1970's.
Retailing as we know it started to develop in the mid-nineteenth century as the industrial revolution and transportation infrastructure made a wider variety and massive amounts of product available to retailers. This increased competition and manufacturers had to find a way to make their products stand out among the others and signs, posters and other forms of displaying and promoting products were developed.
Before the late 1950's simple Permanent POP displays were used only for branding and identity. As retailing developed and stores became larger and more crowded with product, retailers began looking for ways to use their space more effectively and small counter-top POP displays were developed.
Permanent POP displays evolved slowly from the smaller counter-top units, but advances in technology and printing made it possible to create dynamic, eye-catching free-standing permanent display stands that held stock and also presented it and dispensed it to the consumer in an alluring manner. By the 1960's and early 1970's retailers had by begun looking for ways to also use their floor space more effectively and the first free-standing floor POP displays were developed. Finally in the mid-1970's cosmetic companies Yardley and Max Factor were a few of the first major brands to start taking advantage of Permanent POP Displays as we now know them in retail stores.
Permanent Displays have come a long way from their simple beginnings on five and dime store counters. The printing and graphic options are stunning, they are cost effective and extremely versatile as well as strong and durable. Permanent Displays are graphically intense and eye catching, and focus attention on your product to help increase sales dramatically. The future of permanent displays is trending toward a more interactive experience for the consumer by using displays with computer screens, moving images and remote control techniques in order to create interaction with the consumer.
Any of our team members will be glad to help you design, manufacture and roll out the perfect product for your Permanent Display needs.
We hope this information has been helpful and has given you a better understanding of Permanent Displays. We are always here to answer any questions you may have so please don't hesitate to contact us.
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Also See our other Packing and Displays
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Ameripak Industries Inc, 2007. All Rights Reserved.