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Folding Carton is one of the most common forms of consumer packaging and one of our specialties. Folding cartons are the retail packaging that holds the individual product units and whose primary purpose is to promote and display the product and to generate impulse buying. Whether you have been purchasing folding cartons for thirty years or if you are buying for the first time, our team will help you achieve your desired goals.
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| What is Folding Carton? |
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Paperboard Folding Carton is the most common form of secondary retail packaging (Secondary Packaging: a retail package that holds a packaged good whose primary purposes to promote and display the product.) The versatility and economy found in folding cartons are unparallel. Different papers, inks, coatings, windowing and stampings provide a variety of options. Vacuum formed trays and blisters can be used as inserts to give an upscale or modern look.
A Folding Carton is a product container of varying sizes and shapes, typically made from heavy paperboard or small corrugate. The paperboard or corrugate is printed with artwork and graphics then the board is cut, creased, folded and glued, then usually shipped to the customer flat, where they fill it with product for distribution to the retail market. Folding Cartons can range from the simplest all-paperboard carton printed with company and product info, to dramatic, dynamic cartons with intense graphics, plastic windows and interior structures and designs.
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| Materials |
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| There are two basic substrates used to produce paperboard-folding cartons:
Virgin Fiber and Recycled Fiber or Combination. Those two materials are used to make two basic types of paperboard-folding cartons: Coated and Uncoated. Below is a detailed list of the able paperboard: |
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Solid Bleached Sulfate (SBS) |
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SBS is a bleached paperboard made from mostly virgin bleached wood pulp |
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SBS Kaolin Coated |
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Kaolin is a clay coating placed on SBS to improve printing |
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SBS Kaolin Coated 2-sided |
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Kaolin is a clay coating placed on SBS to improve printing |
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CUK (CNK/SUS) |
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Similar to SBS but both sizes are Kraft (brown) |
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Polyethylene (PE) resin coated SBS |
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A PE coat is placed on SBS to protect against moisture and water |
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Uncoated Recycled Paperboard |
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Made from 100% recycled paper |
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A cost effective packaging option |
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Coated Recycled Paperboard |
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Made from 100% recycled paper with a kaolin clay coating |
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An alternative to SBS Kaolin Coated |
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Combination Board |
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Combination board is simply two boards laminated together producing a unique folding carton material. |
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It was designed to take the place of micro flute (F,N,G) corrugated. |
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It has the strength of micro flute corrugated and the printability of SBS. 36-point caliper. |
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| Decorative films or laminations |
Embossing and debossing |
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| Window applications |
Barrier coatings and laminations |
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| Tear tapes and handles |
Unique shapes and closures |
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| Spot UV |
Foil |
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| Holographic Images |
Varnish |
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Versatility
Paperboard folding carton packaging is constantly changing and new technologies, equipment and designs appear on an almost daily basis. With today's technology the possibilities of what you can with folding cartons truly is limited only by the imagination.
The folding carton can be designed in any size or shape and can have any artwork, graphics and coatings you need or desire. The inside of folding cartons can be simple or complex with multiple sections, shelves, products, etc. Windowed folding cartons, that actually display the product are extremely popular and are very dramatic and effective in promoting products and impulse buys.
The Advantages of Folding Cartons
Folding cartons have many advantages over other forms of packaging. They are the lightest in weight, prototypes are easy create, and they can be produced quickly and easily. The carton is easy to fill with the product then seal and stack, making it extremely efficient for shipping purposes.
- They have billboard impact
- They have graphic impact
- They provide brand identification
- They offer creative merchandising opportunities
- They provide product differentiation
- They provide outstanding product visibility
- They provide outstanding communication of product information
- They provide superior product protection
- They can come in an endless variety of shapes, sizes and designs
- They have superior environmental performance
- They offer ease of packing, storing, distributing and shelving
Printing
Literally anything can be printed on a folding carton and a wide range of printing options can be used on folding cartons.
- Flexography or Direct Print
- Lithograph
- Digital Printing
Embossing, printing on metalized and holographic laminations are also possible options.
History of Folding Cartons
Before the early 1800's almost all products were produced and sold on the local level and most products were sold and distributed in whatever container was available. Once the infrastructure for distribution beyond local markets began to develop and demand for product caught up with and exceeded the supply, manufacturing and packaging became necessary to get product to consumers. The age of Merchandising was born.
Manufacturers quickly realized the power and functionality of folding cartons. Packaging in folding cartons offered many immediate benefits to both manufacturers and consumers. The manufacturer could use the package to brand the company name and product and provide information and extol the virtues of the product. It also was the ideal vehicle and container to get the product to the consumer in an attractive container and with minimal product loss due to damage during distribution. The consumer was assured they were receiving a quality, untainted product directly from the manufacturer.
Paperboard cartons began being produced on a local level around 1839, when Boston jeweler, Aaron L. Dennison began making setup boxes for himself and selling them to other Boston jewelers. Within 10 years his business had expanded to include a wide assortment of boxes for other small products and other box-making plants had sprung up and developed specialized equipment that helped speed up production. The box-making business was underway. It wasn't long before it would be taken a step further and corrugated packaging would develop to ship large quantities of the folding cartons of product to the retailer and consumer.
Folding Cartons have come a long way from their simple beginnings in a jewelry store. The technology is changing daily and now almost anything you can imagine can be done with folding cartons. The printing and graphic options are stunning, they are cost effective and extremely versatile as well as strong and durable. Folding Cartons are graphically intense and eye catching, and separate your products from the others on crowded store shelves to help increase sales dramatically. Folding Cartons are also primarily green packaging, they are environmentally friendly and have an extremely high recycling and recovery record.
Any of our team members will be glad to help you design, manufacture and roll out the perfect product for your Folding Carton needs.
We hope this information has been helpful and has given you a better understanding of Folding Carton. We are always here to answer any questions you may have so please don't hesitate to contact us.
Also See our other Packing and Displays
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Ameripak Industries Inc, 2007. All Rights Reserved.